public relations
chicago fashion showcase
Industry: Fashion
services
content creation
social strategy
influencer outreach
challenge
Chicago Fashion Showcase (CFS) is an annual fashion show produced by Minted Media Productions in Chicago, IL and is typically held in October around Indigenous Peoples Day.
The challenge was to leverage traditional media relations and social media to increase ticket sales and increase visibility for both the 2023 CFS and 2025 CFS.
strategy
The strategy was to build a narrative around the indigenous fashion designers and how Minted Media Productions supports the marginalized community through scholarships and guidance for emerging designers in Chicago. In 2023, the fashion showcase was more intimate and the strategy was to reach out to media and fashion influencers in Chicago. In 2025, the strategy was to build the narrative around the fashion show being held in the iconic Union Station Great Hall.
results
published in various websites and televised media placement.
reached ticket sales goals.
relationships built with local media and local fashion influencers.
